Search Engine Optimisation
inlclude a <meta name="description"> to customise the blurb that appears on search result cards.
<meta name="description" content="This appears in search" />
Meta tags in the HTML to allow better linking with Social Networking sites.
To turn your web pages into graph objects, you need to add basic metadata to your page. We’ve based the initial version of the protocol on RDFa which means that you’ll place additional
<meta>tags in the<head>of your web page. The four required properties for every page are:
og:title - The title of your object as it should appear within the graph, e.g., “The Rock”.og:type - The type of your object, e.g., “video.movie”. Depending on the type you specify, other properties may also be required.og:image - An image URL which should represent your object within the graph.og:url - The canonical URL of your object that will be used as its permanent ID in the graph, e.g., “https://www.imdb.com/title/tt0117500/”.<html prefix="og: https://ogp.me/ns#">
<head>
<title>The Rock (1996)</title>
<meta property="og:title" content="The Rock" />
<meta property="og:type" content="video.movie" />
<meta property="og:url" content="https://www.imdb.com/title/tt0117500/" />
<meta property="og:image" content="https://ia.media-imdb.com/images/rock.jpg" />
...
</head>
...
</html>